Miss USA contestants: is wanting world peace a message you can use? They certainly go for a general answer in beauty pageants.
As blogging and social media sites make publishing on the web easier, the amount of information is growing fast. You can open up a page on Facebook in minutes. You can invite all your friend with e-Mail import. Now you have a page with a blog with a photo album and even all kind of fun games. You can send messages and play games with other people. Then what? How are you going to use all this power of connecting with people? What are you going to tell all your connections that is so important? As a blogger and social media creator you need to take into account the growth in information just like other aspects of your work. You can reach thousands of people at once. You have access to lots of information. Now you have responsibility to do something well and maybe even contribute to people.
Think about the scale of your writing, audience and message.
Linked-In was off line a few night ago. But here in Israel the day already started. I headed to the Linked-In Blog. What a wonderful surprise. Besides the clean design, the articles on the applications now in development was great to read. After a few years of working with Linked-In, I was not sure what direction the site is taking. There are many ways to use business networking, now that social media is becoming a popular way to communicate, there are many things I wanted to do with Linked-In. What the third party developers are doing is not all I wanted, but it is certainly changing the way Linked-In can be used. Also, Linked-In is setting an example on how to integrate all kind of applications into one page. Not an issue if you have your own blog, a big development team. For most people, even part of large companies, it is useful to has a simple way to show your work. Having all these elements into the personal Linked-In page gives networkers in your field a better way to see who you are. This is what I see the value of the new tools are all about.
Facebook, with it’s fast growth, has become a platform for political cause campaigns. Lion Buzz™ in a recent mayoral campaign used a Facebook Fan Page together with targeted Facebook paid advertising in order to promote a political campaign. The political campaign was based on a green theme: preserve an undeveloped region from tourist developers, mining companies and conventional development. The campaign took one and a half weeks to set up and three weeks to run. The campaign ran for the month preceding the elections, ending on election day. The messages and advertising on Facebook was viewed by over 28 million people through advertising, network messages and blog articles. The campaign had both a wide reach and deep content elements. This makes Facebook an excellent political and P/R campaign platform.
Campaign results:
Number of impressions (people who viewed the advertising) over 3 weeks:
28,481,010
Number of people reached in target group (age 24 to 45) :
4,943,040
Number of click through (people who showed interest in the advertising) :
8,347
Number of fans registered on page (from paid advertising) :
2,565
Facebook members in the target group (total available) :
11,000,000
Percent reached by advertising campaign (impressions divided by total) :
45%
Campaign costs and times:
Total setup (first two steps):
1.5 weeks
Total campaign running time:
3 weeks
Advertising cost:
$ 1,000.00
Effective Low Coast Campaigns: Useful Facebook and Social Media Techniques
Lion Buzz™ Facebook political campaign experience shows the effectiveness of using Facebook. For a relatively low cost, millions of people can be reached with advertising and free promotion. Facebook with additional tools (blogs, social media sites) is an excellent political cause campaign platform. Lion Buzz™ welcomes individuals and groups to use our service and see the same incredible results.
This campaign ran in one local market. In regional or country (state) campaigns, a few small parallel campaigns can be run at the same time. This gives us the ability to control local messages. It shows a better fit with local people. Campaigns can be run in different languages as well. We have experience in English and Hebrew and set up pages for French businesses. Local writers in other languages as well as writers from our group can be used to translate (or write original articles.)
