Business

Oracle blogs are geared at a wide range of readers. They divide their message into three categories. At first glance it may look like Oracle should focus on technology topics. Oracle probably started their blogging with technology topics. Today they expanded into executive and application areas. Since Oracle’s product use ranges from direct users like DBAs all the way to CEOs, Oracle’s blog content needs to be written for a wide range of readers. Oracle’s categories are:

• Technology Network Blogs: “What’s on the minds of the Oracle developer and DBA community? Read Oracle Technology Network’s blogs by thought leaders in Oracle Development and Product Management, Oracle ACEs, and customers themselves.” (description from Oracle site.)
• Oracle Executive Blogs: “News and opinion from the visionaries who are driving Oracle Fusion.” (description from Oracle site.)

Read more

With marketing and advertising, business managers do not always see the real tangible value in their investment. How much money will an investment in a blog make? John Wanamaker, the famous American merchant and pioneer advertiser said:

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker

Is blogging the modern equivalent to advertising? Most people don’t think so. The big difference between advertising in Wanamaker’s times and blogs today is focus and participation. Wanamaker could not focus his newspaper advertising to a target audience. So most newspaper readers simply avoided his advertising, it was not meant for them. This explains why Wanamaker believed he “wasted” half his money. Also, Wanamaker’s advertising was not a conversation with a reader. It was a one way channel. Blogs are two way, actually multi way channels with comments from anyone who is interested in the conversation.

Read more