Facebook, with it’s fast growth, has become a platform for political cause campaigns. Lion Buzz™ in a recent mayoral campaign used a Facebook Fan Page together with targeted Facebook paid advertising in order to promote a political campaign. The political campaign was based on a green theme: preserve an undeveloped region from tourist developers, mining companies and conventional development. The campaign took one and a half weeks to set up and three weeks to run. The campaign ran for the month preceding the elections, ending on election day. The messages and advertising on Facebook was viewed by over 28 million people through advertising, network messages and blog articles. The campaign had both a wide reach and deep content elements. This makes Facebook an excellent political and P/R campaign platform.
Campaign results:
| Number of impressions (people who viewed the advertising) over 3 weeks: | 28,481,010 |
| Number of people reached in target group (age 24 to 45) : | 4,943,040 |
| Number of click through (people who showed interest in the advertising) : | 8,347 |
| Number of fans registered on page (from paid advertising) : | 2,565 |
| Facebook members in the target group (total available) : | 11,000,000 |
| Percent reached by advertising campaign (impressions divided by total) : | 45% |
Campaign costs and times:
| Total setup (first two steps): | 1.5 weeks |
| Total campaign running time: | 3 weeks |
| Advertising cost: | $ 1,000.00 |
Effective Low Coast Campaigns: Useful Facebook and Social Media Techniques
Lion Buzz™ Facebook political campaign experience shows the effectiveness of using Facebook. For a relatively low cost, millions of people can be reached with advertising and free promotion. Facebook with additional tools (blogs, social media sites) is an excellent political cause campaign platform. Lion Buzz™ welcomes individuals and groups to use our service and see the same incredible results.
This campaign ran in one local market. In regional or country (state) campaigns, a few small parallel campaigns can be run at the same time. This gives us the ability to control local messages. It shows a better fit with local people. Campaigns can be run in different languages as well. We have experience in English and Hebrew and set up pages for French businesses. Local writers in other languages as well as writers from our group can be used to translate (or write original articles.)
