It doesn’t matter what type of website you have.
You can have an SEO based website, you can be a dancer, a pastry chef, a patent clerk or a Video Game blogger.
The fact of the matter is that the first tool all Internet marketers need is Google Analytics.
Google Analytics will provide to you vital knowledge about how users interact on your website that would be virtually impossible to obtain otherwise, and in the world of website development and Internet marketing; knowledge is power.
How to Install Google Analytics
Installing Google Analytics is a piece of cake.
First, visit this URL in order to register for a free Google Analytics account.
Second, you’ll have to add your site as a “property” so that Google Analytics knows you’re the legit owner of the web property.
Third, after you register your website with Google Analytics, Google will provide to you a unique tracking code that is to be installed on your website.
Finally, after you have the tracking code installed, you’ll be able to start tracking data about your website visitors.
The Power of Google Analytics
Google Analytics allows you to track behavioral information that’s impossible to get otherwise.
What devices does your typical user use? What Operating System?
How do mobile users engage compared to desktop users? Where does your typical user click on your website? How long does your typical user stay?
These are the questions that intelligent Internet marketers ask as they analyze their data, but that’s seriously just the tip of the iceberg.
What Information Can Google Analytics Capture?
Page Views – This is the quintessential piece of information all Internet marketers need. How many page views are you generating on a daily basis? On a weekly basis?
Referral Sources – Where are your visitors coming from? This is an invaluable piece of information because it allows you to calculate precisely where your marketing dollars are best spent, and where your marketing TIME is best spent.
Demographic Information – You want the key to Internet marketing success? It’s knowing your demographic better than they know themselves. The power of Google Analytics is that you can learn precisely which demographic is visiting your website the most, which will in turn allow you to craft your website content targeted towards them.
Bounce Rate – Average Visit Duration – How quickly do people exit your webpage? Do they spend several minutes? Half an hour? Or do they immediately leave seconds after first arriving? This is information that will tell you the real health of your website. If users immediately abandon ship after visiting your website, there’s a serious problem that needs to be rectified.
However, if visitors are sticking around? Then you know you’re on the right track.
Popular Pages – Which of your pages garner the most attention? Which pages do visitors CLICK on the most? Which pages do people stay on the longest? These are vital questions that any savvy Internet marketer asks because the entire website structure should be developed based upon this type of information.
Operating System – What’s the most popular Operating System of your users? Are they using new and trendy Operating Systems, or are they using old and outdated Operating Systems? This type of information can actually provide to you “hidden secrets” that only the wisest of marketers realize.
Mobile or Desktop – What percentage of your users are using mobile? Do mobile users BEHAVE differently compared to desktop users? If so, how could you craft your website to better accommodate a potentially growing trend of mobile users?
The Data Driven Potential and Management Potential of Google Analytics:
An Internet Marketer’s Summary: If you’ve been in the Internet marketing game for ANY interval of time, you’ll now know the inherit power of Google Analytics.
There’s no QUESTION that you need to immediately begin utilizing Google Analytics. The information that it can extract about your typical end user was impossible to generate a few years ago, and as the technological trends continue to evolve as time passes, this very information will become more powerful and required t
The only question is, what will the information obtained from Google Analytics unveil?
Even if you’re an experienced Internet marketer, you might be surprised.