From Expert to Newbie? How to Learn Not to Be Good

It may come as a surprise to most people: to learn new skills you have to get used to not being as good as you were before. Do you need to read that again? I just met an experienced graphic designer and marketer (call him Jonathan.) After a steadily growing career at good companies, Jonathan decided to become a freelancer. The new world of Internet marketing, especially new ways of promoting products, pulled him in. After a quick introductory period of taking classes and watching instructional videos, he started looking for clients. One of his goals to be a proficient blogger and social media promoter. He planned to offer both traditional marketing and “new media” marketing. What an exciting plan! But things are not going as smooth to Jonathan as he anticipates. The hardest emotion to overcome now is the “I am not as expert as I was just six months ago (at my old job)”.

Jonathan’s old coworkers are also a little confused with him. As a marketing manager and a graphic designer before he was good. He worked well in large companies. He cooperated and helped all the people around him. Socialized with his family and even participated in extracurricular sport events. Now he seems to them like a somewhat clunky blogger. The sad part is what his old colleagues are missing: Jonathan is enthusiastic and knowledgeable in the field. He may not have all the skills of someone who worked as a blogger for the last five years. But he can bring new techniques and creative ways of doing things

Itzhak Rabin adapted quickly to new situations. He is a great example of accepting an expert to novice transition: army commander to peace maker /  © 2010
Itzhak Rabin adapted quickly to new situations. He is a great example of accepting an expert to novice transition: army commander to peace maker / © 2010

Is Blogging and Social Media Too Technical for Most Executives?

Do most executives understand the use the advantages of blogs?

How is the shift from traditional communication between companies and their customers changing executive behavior?

Is blogging going to become a preferred format in corporate board rooms?

Should the average executive learn, test and practice blog and social media use?

If executives take a wait and see attitude, are they losing something?

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A day with Matt Mullenweg

Matt Mullenweg  is the founding developer of the popular open-source blogging software WordPress and writes a popular blog ma.tt

Matt Mullenweg traveled across the ocean to help make WordCamp Jerusalem 2010 really exciting.

WordCamp Jerusalem 2010 took place on September 5, 2010.

A a big kudos to Miriam Schwab of illuminea who was the woman behind all the organizing and planning.

A Q&A session with Matt Mullenweg