Political Campaigns: Facebook As A Fast Communication Platform

Facebook report panel for green campaign. Fan building and paid advertising combined is an effective message promotion, specially in political causes / © 2010

Facebook, with it’s fast growth, has become a platform for political cause campaigns. Lion Buzz™ in a recent mayoral campaign used a Facebook Fan Page together with targeted Facebook paid advertising in order to promote a political campaign. The political campaign was based on a green theme: preserve an undeveloped region from tourist developers, mining companies and conventional development. The campaign took one and a half weeks to set up and three weeks to run. The campaign ran for the month preceding the elections, ending on election day. The messages and advertising on Facebook was viewed by over 28 million people through advertising, network messages and blog articles. The campaign had both a wide reach and deep content elements. This makes Facebook an excellent political and P/R campaign platform.


Campaign results:

Number of impressions (people who viewed the advertising) over 3 weeks: 28,481,010
Number of people reached in target group (age 24 to 45) : 4,943,040
Number of click through (people who showed interest in the advertising) : 8,347
Number of fans registered on page (from paid advertising) : 2,565
Facebook members in the target group (total available) : 11,000,000
Percent reached by advertising campaign (impressions divided by total) : 45%

Campaign costs and times:

Total setup (first two steps): 1.5 weeks
Total campaign running time: 3 weeks
Advertising cost: $ 1,000.00

Effective Low Coast Campaigns: Useful Facebook and Social Media Techniques

Lion Buzz™ Facebook political campaign experience shows the effectiveness of using Facebook. For a relatively low cost, millions of people can be reached with advertising and free promotion. Facebook with additional tools (blogs, social media sites) is an excellent political cause campaign platform. Lion Buzz™ welcomes individuals and groups to use our service and see the same incredible results.
This campaign ran in one local market. In regional or country (state) campaigns, a few small parallel campaigns can be run at the same time. This gives us the ability to control local messages. It shows a better fit with local people. Campaigns can be run in different languages as well. We have experience in English and Hebrew and set up pages for French businesses. Local writers in other languages as well as writers from our group can be used to translate (or write original articles.)

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Promotion of business owners using Facebook

do you have facebook?

Here are many Benefits for your business, if you are using Facebook :

  • Innovation
  • available updates.
  • scheduling events.
  • advertising promotions.
  • prestige and credibility.
  • Google quick promotion.
  • creating interest among new potential customers.
  • platform for free and available for everyone.
  • simple operation.
  • Share photos, videos, and links
  • can be updated everywhere.
  • Exposure to all friends of friends.
  • Email message can be sent to all members of the group.
  • You can send a message to all the fans.
  • You can easily connect your business to a group of fans.
  • construction cost is marginal!
  • over 2 million users in Israel!
  • advertising funded segmented groups.
  • Free statistics.

For examples please click on the photo