Innovative Internet in Action
It doesn’t matter what type of website you have.
You can have an SEO based website, you can be a dancer, a pastry chef, a patent clerk or a Video Game blogger.
The fact of the matter is that the first tool all Internet marketers need is Google Analytics.
Google Analytics will provide to you vital knowledge about how users interact on your website that would be virtually impossible to obtain otherwise, and in the world of website development and Internet marketing; knowledge is power.
The Google Engage program is designed to educate and support those businesses that specialize in helping other businesses succeed online.
Typical participants include interactive agencies, individual webmasters, web developers, and IT consultants. Participants can receive access to educational resources, live events, promotional materials, and more.
The last Google Engage Event at Avenue – Airport City held on Tuesday May 3, 2011. The event was from 09:00 a.m. to 4:00 p.m. 
Program participants enjoy several benefits targeted at helping them acquire in-depth AdWords knowledge, gain an upper hand on their competition, and ultimately increase their profits.
for more information on the next google event:
http://www.google.co.il/shagririm